|
|
About Podcasting
Podcasting 101
by Ryan M. Hoback
You have heard the phrase……You have bought the product……or
have you? Podcasting has finally arrived on the media scene
and Ipods everywhere are listening closely. Do you have what
it takes to create a quality podcast? Do you have any idea where
to begin?
Let us start by saying that if you are not familiar with podcasting
do not be worried, just yet that is. Podcasting has evolved
over the past year as a new medium for broadcasting. It has
merged the terms “ipod” with “broadcasting”
and formed what we now know as “Podcasting”, or personal
on demand casting as industry insiders are labeling it.
Producing a podcast can be as simple as plugging in your $10
microphone to your computer, recording your voice and uploading
it through one of the many podcast directories. There is no
charge to download a podcast, so the marketing possibilities
are endless currently. On the other hand, companies such as
Disney and BusinessWeek have taken the lead with high-level
professionally produced radio quality shows.
While the “craze” is just beginning, and currently
it is a “craze”, the markets are starting to scramble
towards revolution in personal broadcasting that has just begun.
Developing a podcast involves mixing your business concept and
model with an interesting format of entertaining audio delivery.
Let me give you a quick introduction into developing a quality
podcast. First you must develop the basic business concept you
wish to deliver in creating this podcast. Next you need to find
quality recording and mixing software or utilize a professional
studio to sample and edit your cast. Sound effects and music
licensing may become a necessity in order to retain target market
attention. Next you need to develop a fresh and interesting
approach toward delivering your material, step one should be
finding someone who has a great broadcasting voice. After developing
your program you really need to drive your podcast with different
forms of marketing and promotion in order to attract attention.
Once you have begun to market your podcast you need to make
sure that the target audience can find your podcast without
too much effort. This requires submitting your podcast to the
numerous directories which label podcasts according to different
categories and collections. The final option is implementing
an automated function on your website which allows users either
to upload and hear the podcast through streaming media or allow
the user to download the podcast directly from you website.
As we mentioned in the beginning the podcasting market and industry
is still in the infant stages of development, however it is
rapidly growing and will soon become a new dominating medium
through which businesses’ can deliver their company’s
marketing message. If you would like help developing a podcast
for your business, please contact the associates at The Motivated
Entrepreneur, at www.MotivatedEntrepreneur.com.
© Copyright 2004-05 by www.motivatedentrepreneur.com
About the Author
This article was written by Ryan Hoback. Mr. Hoback is founder
and President of The Motivated Entrepreneur, a business incubation
& consulting firm. www.MotivatedEntrepreneur.com |
